Retail & Private Fashion

Dana Cooper collaborates with private clients and retail brands to create custom fashion pieces, original illustrations, and artfully directed collections. Whether developing a one-of-a-kind garment or designing the next signature print for a global label, Dana brings a painter’s eye and a storyteller’s instinct to every project.

Her work moves fluidly between fashion and product design, offering clients a unique blend of artistic vision, technical skill, and brand insight.

  • Private Label Design

    Dana offers a limited number of private commissions for clients who want something personal and artfully made. Whether it’s a custom dress, a unique version of an existing style, or a special set of pieces for an upcoming trip or event, each project is tailored to the client’s needs and lifestyle.

    This is a collaborative process focused on fit, fabric, and feeling. Dana brings together hand-drawn prints, elegant shapes, and coastal influences to create timeless garments that feel easy and expressive.

  • Retail Partnerships

    Retailers can work with Dana to adapt her signature styles or develop custom pieces exclusively for their store. Her prints and silhouettes translate beautifully into boutique resortwear, specialty fashion, and seasonal capsules.

    Dana’s collections have been carried at Saks Fifth Avenue and stocked by leading stores in New York, Bermuda, Palm Beach, and Jamaica. Projects can be built around your retail calendar, clientele, or store concept.

  • Art Direction & Brand Illustration

    Dana also partners with fashion and lifestyle brands to develop print-forward collections and visual assets. She can illustrate custom motifs, art direct your next collection, or help shape the visual identity of a product line.

    Her work has appeared on garments, accessories, packaging, and retail displays. With a background in both editorial design and fashion, Dana offers end-to-end creative services for projects that call for style, personality, and a clear point of view.

Before launching her namesake brand, Dana worked in New York as an art director and designer for major publications, including W Magazine, The Wall Street Journal, The Washington Post, and The Week.

Her work has spanned editorial layout and visual direction for national print magazines and newspapers. She has also illustrated and designed for book publishers, packaging, and brand collateral. Dana’s editorial design has been recognized by the Society of Publication Designers and continues to inform her thoughtful, composition-driven approach to fashion and product design.

For more on Dana’s background and creative path, visit our About page.

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  • Art Direction & Editorial Design

    Before launching her namesake brand, Dana built her career in New York as a creative director and designer for top-tier publications. Her work appeared in W Magazine, The Wall Street Journal, The Washington Post, and The Week, as well as internationally in Beijing, China and Bermuda. This global editorial experience shaped her signature style—an artistic fusion of fashion design, illustration, and storytelling.

  • Adpative Capsule Collection

    In addition to her women's line, Dana designed Bermuda Adaptive Shorts to blend innovative structure with effortless island style, tailored for modern, active lifestyles. Featuring discreet tear-away functionality with brass side fasteners, and crafted from breathable fabrics like cotton, seersucker, and recycled polyester, they’re made for seamless transitions from sport to leisure. Ideal for travel and luxury resort wear, Dana’s adaptive shorts redefine menswear with bold functionality and relaxed sophistication.

  • Design For International Events

    Dana designed an exclusive resort collection for the 35th America’s Cup event, celebrating Bermuda’s vibrant island culture. As a licensee, she created pieces that blend luxury, coastal style, and the excitement of this prestigious international sailing competition. The collection, sold in multiple locations around the island, perfectly capturing the spirit of the America’s Cup with bold designs made for resortwear lovers and sailing enthusiasts alike.

  • Custom Resort Line

    Dana designed an exclusive women’s luxury resortwear collection with Glamourpuss NYC, featuring elegant cover-ups and caftans crafted from premium fabrics. This island-inspired line, perfect for upscale tropical vacations, sold at Saks NYC, Calypso St. Barts, and other top U.S. retailers. Featured in Vogue and leading fashion magazines, it’s praised for its chic, refined tropical style. Explore Dana’s signature luxury resortwear on her website and follow her online for exclusive updates.

  • Private Label Design

    Dana was commissioned by a leading Bermudian department store, along with approval from the Government of Bermuda, to design a vibrant public art installation for its 100th anniversary. She created a dynamic, island-inspired scene brought to life in collaboration with a renowned Italian mosaic studio. Now a permanent landmark, the piece celebrates Bermuda’s culture through timeless craftsmanship and bold artistic expression.

Let's Work Together

If you’re a private client, boutique, or brand looking for custom design or illustration, reach out to learn more about working with Dana. She offers flexible project structures and welcomes creative collaborations.

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